El Recreo Coffee - Packaging
El Recreo Coffee is a full scale coffee producer with two cafes in Boston and a full scale farm in Jinotega, Nicaragua. For their packaging redesign they wanted a bold, impactful design that stands out on a shelf and gives subtle cues to the coffee's origin.
El Recreo Coffee - Packaging
El Recreo is a family business, from grandparents to grandchildren, all are involved. This attribute of the business is a necessary feature of the packaging redesign.