Dah Shop - Branding

Dah Shop is a bmx bike repair shop and store located in Chinatown, New York City. The two owners, each of a separate Chinese zodiac sign, requested a branded identity that featured both of their respective symbols. Recognizable bike parts are also depicted within the traditional, yet non traditional, Chinese woodcut style logo.


Dah Shop - Marketing

The identity extended itself, in it's original and more evolved forms, to a run of brand marketed apparel. New York City, bmx and the grittiness of the sport, remain as consistent keynotes of the company and it's representation.